Digital Product Marketing for Techie with Anya Cheng

Venue: ITRI International - 2870 Zanker Road #140, San Jose, CA, 95134
Registration: https://2019-ciesf-pm.eventbrite.com


[矽谷阿雅講座] 科技人的數位行銷:一次掌握定義、策略與趨勢!

You have a great idea but it’s still ambiguous, and now you want to turn it into a concrete web and app product that consumers love. Or maybe you run a small business and are looking to use digital or growth marketing to attract more customers. Join us on Wednesday, May 22 at 6:30 pm to meet Anya Cheng, a Facebook product marketer, TEDx Talk speaker, and an award winner of Girls in Tech Taiwan 40 under 40.
你有個好點子,但是不知道該如何讓變成消費者愛不釋手的網站或app?你有個小創業,想知道一些成長駭客行銷點子,好吸引更多消費者?讓矽谷知名部落客、臉書無線網路部門產品行銷長「矽谷阿雅」與你分享有效的產品管理方法與數位行銷,從敏捷開發、搜尋引擎最佳化(SEO) 及每次點擊付費(PPC) 、聯盟行銷、電子郵件行銷及社群媒體,到當紅的成長行銷。

About Speaker, Anya Cheng
Anya Cheng, Head of Product Marketing, Wi-Fi at Facebook, is a Taiwanese-American product management and digital marketing leader, as well as a Webby Award-winning product leader who specializes in eCommerce. Before joining Facebook, she was the Head of Product for Emerging Markets at eBay, acted as the Sr. Director of eCommerce at McDonald’s, and served as the Head of Tablet Mobile Product at Target.

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